So you ask, how is this directly relatable to what we are doing as a brand? Slip-ups occur in everyday situations, whether you are singing in the car, on a hike, or exhausted after a long day at the crag. As a brand, we embrace these types of anomalies because they provide not only lasting memories but hilarious conversation pieces.
Let me preface this by saying that this is a generalization and not an accurate depiction of our culture as a whole. I have never done well with being told what to do or how to act. I'm in my 40's, and I still struggle with my inner child regarding this matter. What is it that makes us resistant to conform to, or abide by, a set of rules?
Never pick up your phone if you don't recognize the number, EVER! I don't think I need to explain. If you want to take it to my level, don't pick up your phone even if you know who it is. After you let it ring through, you now have a small window to come up for an excuse for why you didn't get to the phone. I'm a bit of a guru here, so you can't slide one past me.
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