OUR STORY



OUR STORY

A Note From The Owner


Although the outdoor industry has had continued growth over the past 30 years, something has faded. The reason I was drawn to the lifestyle in the first place was the sense of community. Growth in any industry will create deviations. However, I don't see why we can't bridge the gap. Given the current state of affairs, this will be CREAG's most significant challenge since our country is more divided now than ever. How can I make this change? I can't. It will take an enormous amount of effort from everyone to bring people back together.

I have always tried to remain politically neutral. The challenge is that as a brand owner, people will make a decision based on my political stance. Don't get me wrong; there are specific issues that I think are very important, like protecting our environment. Although we have other more pressing concerns, we need to address this issue now, or our predecessors will struggle down the road.

Secondly, CREAG does not, and will not, EVER judge anyone based on color, gender, sexual orientation, or religious beliefs. We are all born into this world free, and it should remain that way. The sad truth is that there are still inequalities in our country and that goes for all minority groups. We have been at this for far too long, and it’s time we see everyone prosper.

Activism is one of the great liberties we have in this country. Although our democracy is in question, having a right to choose is a privilege many countries don’t have. Currently, the far left and right are in control, and we will never make progress if that is the case. Having differing political stances is healthy for our democracy. However, when we align with either extreme, we become part of the problem. What we need right now more than anything are solutions.

The Places We Love


The wild places we love to explore must be protected. As we continue to refine our designs to prepare you for your most daunting challenges, we will be working hard to meet our objectives. We want to keep our products as free as possible from unethical trading practices, poor working conditions for our employees, and hazardous environmental impacts from our manufacturing processes. For example, at CREAG, we avoid waste at all cost and hope to serve as a model for everyone to do the same. We are committed to making as small an impact as possible, so future generations have an equal opportunity for adventure as we do.

Our goal as a brand is to provide you with long-lasting apparel that is versatile, comfy, and durable. Apparel design is tricky, and if all elements are not in alignment, the garment is rendered useless. We have all had one of those items before, and it isn't easy to wrap your head around the design concept. We spend hours and hours collecting fabric swatches, problem-solving, and analyzing data before moving forward with any style. We take pride in what we do, and we hope it shows through your experience with our clothing.

The CREAG Credo


The CREAG Credo is; 'Find something that brings you purpose in life. Be competitive with yourself. Push the limits of your ability. Most importantly, never take life too seriously.' Cast all memories aside for that moment when nothing else matters but what stands between you and the determination to push on. Let perseverance, not fear, be the driving force to overcome the challenges you face.

Freedom of Movement and Freedom of Mind are the driving concepts behind our designs. Our brand integrity is personified in every stitch, every cut, and every seam. We hold ourselves to the highest standards, and you can expect nothing less. When you wear CREAG, we want you to feel like you can be anything. Choose to be bold, to be fearless, to unequivocally, be you.

CREAG is built on the premise of change and founded on the belief that anything is possible. We pride ourselves on innovation and leave no new ideas behind. By taking risks, defining our own guidelines, and exploring uncharted terrain, we bring a fresh perspective to an old set of ideologies.

A Note From The Owner

Although the outdoor industry has had continued growth over the past 30 years, something has faded. The reason I was drawn to the lifestyle in the first place was the sense of community. Growth in any industry will create deviations. However, I don't see why we can't bridge the gap. Given the current state of affairs, this will be CREAG's most significant challenge since our country is more divided now than ever. How can I make this change? I can't. It will take an enormous amount of effort from everyone to bring people back together.

I have always tried to remain politically neutral. The challenge is that as a brand owner, people will make a decision based on my political stance. Don't get me wrong; there are specific issues that I think are very important, like protecting our environment. Although we have other more pressing concerns, we need to address this issue now, or our predecessors will struggle down the road.

Secondly, CREAG does not, and will not, EVER judge anyone based on color, gender, sexual orientation, or religious beliefs. We are all born into this world free, and it should remain that way. The sad truth is that there are still inequalities in our country and that goes for all minority groups. We have been at this for far too long, and it’s time we see everyone prosper.

Activism is one of the great liberties we have in this country. Although our democracy is in question, having a right to choose is a privilege many countries don’t have. Currently, the far left and right are in control, and we will never make progress if that is the case. Having differing political stances is healthy for our democracy. However, when we align with either extreme, we become part of the problem. What we need right now more than anything are solutions.

The Places We Love

The wild places we love to explore must be protected. As we continue to refine our designs to prepare you for your most daunting challenges, we will be working hard to meet our objectives. We want to keep our products as free as possible from unethical trading practices, poor working conditions for our employees, and hazardous environmental impacts from our manufacturing processes. For example, at CREAG, we avoid waste at all cost and hope to serve as a model for everyone to do the same. We are committed to making as small an impact as possible, so future generations have an equal opportunity for adventure as we do.

Our goal as a brand is to provide you with long-lasting apparel that is versatile, comfy, and durable. Apparel design is tricky, and if all elements are not in alignment, the garment is rendered useless. We have all had one of those items before, and it isn't easy to wrap your head around the design concept. We spend hours and hours collecting fabric swatches, problem-solving, and analyzing data before moving forward with any style. We take pride in what we do, and we hope it shows through your experience with our clothing.

The CREAG Credo

The CREAG Credo is; 'Find something that brings you purpose in life. Be competitive with yourself. Push the limits of your ability. Most importantly, never take life too seriously.' Cast all memories aside for that moment when nothing else matters but what stands between you and the determination to push on. Let perseverance, not fear, be the driving force to overcome the challenges you face.

Freedom of Movement and Freedom of Mind are the driving concepts behind our designs. Our brand integrity is personified in every stitch, every cut, and every seam. We hold ourselves to the highest standards, and you can expect nothing less. When you wear CREAG, we want you to feel like you can be anything. Choose to be bold, to be fearless, to unequivocally, be you.

CREAG is built on the premise of change and founded on the belief that anything is possible. We pride ourselves on innovation and leave no new ideas behind. By taking risks, defining our own guidelines, and exploring uncharted terrain, we bring a fresh perspective to an old set of ideologies.